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29.12.2010 14:22

BakuTel has changed its logo.

The process was part of the large-scale re-branding of the telecom exhibitions organized by the ITE Group Plc in various countries. For the first time, the new logo was presented in autumn at BakuTel-2010. Most importantly, the new corporate identity was designed to reflect the project's innovation and dynamism. This year, the company's designers were tasked with ensuring the maximum continuity with the logo's original concept, while giving it a new feel.

The company had several reasons for making the decision to rebrand the exhibition. BakuTel Manager Rena Abutalibova said the new, modern, versatile, technological logo clearly represents the scope and innovation of computer and information technology. "With the desire to become closer and more understandable to our customers, we decided to upgrade our image, making it more modern and dynamic," she said. "The form of a circle - this is metaphorically the modern center of our daily lives, which is so heavily dependent on IT. The lines indicate versatility in terms of movement - sometimes crossing, disparate areas of computer technology. They are like separate ideas converted into common concepts. Variegation means a versatility of displayed technologies. Shimmering with myriad colors, the logo reflects advanced technologies and their multiplicity, and gives a sense of a celebration of this event."

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